Save Money, Save Time
	There are many ways to save money on your direct mail project, but due to the complexity of US Postal regulations, most companies that produce their own mailings are spending too much money on postage and labor. Here are some of the different ways ZipMail can help you save money and save time: Save Money with Machinable Mail. You can save money on postage when your mail piece meets US Postal Service (USPS) criteria for size and addressing. If you meet their requirements, your mail is considered "machinable," thus earning you discounted postage rates. There are five general categories of machinable mail: First Class: Lower postage cost than regular first class, but gets the same delivery treatment. Presorted First Class: Further discounted postage, with the same delivery treatment. Presorted Standard: Even lower postage costs for most pieces, delivery can be slower than first class. Presorted Standard Automated (bar coded): Lowest postage costs for most pieces, delivery can be slower than first class. Periodical: Special mailing class reserved for bound matter. Contact us to see if your piece qualifies. Further criteria affect the postage cost of your mailing: dimensions and thickness. Click here for more information. How ZipMail Can Help: Full Project Management: From designing your direct mail piece to delivering your project to the post office, we can manage the entire project, all while saving you money. Design Review: If your mailing piece has already been designed but not yet printed, we will review it for automation compatibility at no charge. If changes need to be made, you (or your designer) can make the corrections, or our graphics department can fix your files for a small charge. Mailing Management: If you are experienced in producing direct mail pieces, great! We'll take it from there, optimize your mailing list, handle all addressing, presorting, reporting and delivery to the post office. Mail Piece Design and/or Consultation. Now that you know about the different classes of automation-compatible mail, how do you know if your mail piece meets USPS regulations? This is where it can get tricky. The USPS has very specific rules and regulations concerning the size, weight, aspect ratio and thickness of machinable mail. It is essential that your piece conform to these rules or you risk 1) paying too much postage and 2) having your mailing rejected. Working with ZipMail early in the design process can help you avoid both circumstances. Click here for more information.